BRAND MARKETING, LEAD GENERATION AND CUSTOMER ACQUISITION
Dynex developed and launched its website in 1999. The site has evolved to become the core of an very successful lead generation process. Marketing programs direct traffic to the site for nurturing and sales contact.
A website with good user experience and relevant content is a powerful, cost-effective tool. It increases awareness and enhances the brand by providing a positive impression. With search engine optimization, a website is a magnet for prospective customers seeking a source to meet their requirements and solve problems.
A MARKETING TOOL
A website can deliver targeted marketing messages to new markets. Interactive design allows customer feedback on products and marketing programs. A site acts as an extension of the sales department, available 24/7, with content that can easily be kept current.
The Dynex website upgrade, shown at right, is more interactive for better user experience. It includes improvements in content, internal linking strategies and call-to-action messages. The improved site, with a clean, contemporary look, is currently under development.
AN EFFECTIVE LEAD GENERATION PROCESS
The Dynex website had 58,000 unique visitors in 2012. Ongoing search engine optimization, for consistent first-page rankings, has resulted in annual 10% increases in traffic and lead generation. Onsite registrations are contacted via email, with qualified leads followed-up by sales representatives. Go to the Dynex website.