“Dynex Pumps Application Guide”
Twelve-page guide combines product specifications and applications, focusing on the pump benefits for applications in key markets. Designed for general distribution to prospects.
“Dynex Pumps Engineering Specifications”
Forty-four-page brochure contains detailed specifications on all checkball pump models. Used by engineers and other customers ready to order a specific pump. A valves brochure, with similar design, ensures consistent branding.
“Dynex PF500 Series Pumps Specification Bulletin”
Four-page brochure provides detailed product specifications for one pump series. Produced for new product introductions for broad distribution to customers and prospects. Bulletins for other models, with a similar design, drive consistent branding.
PRODUCT CAPABILITY LITERATURE
“Dynex Hydraulic Power Units Capability”
Pocket folder promotes power units for special requirements. It promises a solution for customers that need to meet short deadlines. The folder was used in an integrated campaign to increase falling demand for the company’s power units. Read more>
“Dynex Capability for Wellhead Control”
Four-page brochure contains specifications on checkball pumps for use in the Oil & Gas Industry. The high-pressure pumps for use with water-glycol fluid meet customers’ needs for critical safety systems on offshore platforms in this niche market. Read more>
Two-page sell sheet promotes benefits of using Dynex pumps for the most difficult applications in five key markets. The reverse side lists ten performance advantages gained by using the checkball design, positioning the unique pump as a superior choice.
NEW PRODUCT INTRODUCTIONS
“Introducing New Dynex Stainless-Steel Pumps”
Sell sheet promotes improved corrosion-resistant pumps for use in the Oil & Gas Market. The decision to offer stainless models was made to be more competitive, based on customer input in the marketplace. Read More>
“Dynex Stainless-Steel Pump Specification Bulletin”
Four-page brochure provides detailed product specifications for the new corrosion-resistant pumps. Produced for new product introduction for broad distribution to customers and prospects.
The decision to extend the Dynex pump brand to motor-pump skids was based on global customers’ preference for pre-assembled units, especially in the oil & gas market. This sell sheet, developed for use by the UK sales office, promoted the capability at trade shows, in email campaigns and for face-to-face selling.
“Introducing 10,000 psi Hydraulic Valves”
Sell sheet promotes new valves for use in high-pressure systems. The one-page brochure, first distributed at Hannover Fair, Germany, pictures a mountain range in a borrowed interest theme.
“Dynex Power Unit Aerospace Focus”
One-page sell sheet focuses on an power unit application in a specific market. These sheets are used to promote the design and performance of the unit, and to cross-sell the integral Dynex pump for use in aerospace test stands.
This one-page sell sheet focuses on dual-pump power packs used for maintenance in nuclear power facilities. The sheets promote the capability of the power packs and cross-sell the integral Dynex pump for use for other high-torque service tools.
This one-page sell sheet promotes the benefits of checkball pumps in the oil & gas market. The pumps require no separate oil lubrication circuit, an advantage over competitive pumps, which are directly compared in the sell sheet.
Pumps used in the marine market are promoted in this sell sheet, which lists the advantages of constant flow direction regardless of the direction shaft rotation. This checkball pump design feature offers a significant benefit over competitive pumps.
The Dynex Gazette was named by an employee in a contest. The employee newsletter is very readable with many colorful photos. Some of the stories are whimsical, including April fool images.
The employee newsletter includes updates on product development, sales programs and marketing campaigns, as well as employee activities, awards, milestones and retirements. The multiple-page publication is mailed to homes to keep families informed.