BRAND MARKETING, LEAD GENERATION AND CUSTOMER ACQUISITION:
Dynex developed and launched its website in 1999. The site has evolved to become the core of a very successful lead generation process. Marketing programs direct traffic to the site for nurturing and sales contact.
A website with good user experience and relevant content is a powerful, cost-effective tool. It increases awareness and enhances the brand by providing a positive impression. With effective search engine optimization, a website is a magnet for prospective customers seeking a source to meet their requirements and solve problems.
A MARKETING TOOL
A website can deliver targeted marketing messages to new markets. Interactive design allows customer feedback on products and marketing programs. A site acts as an extension of the sales department, available 24/7, with content that can easily be kept current.
The Dynex website upgrade, shown at right, has improved interactivity for a better user experience. It includes improvements in content, internal linking strategies and call-to-action messages. The improved site, with a clean, contemporary look, is currently under development.
AN EFFECTIVE LEAD GENERATION PROCESS
The Dynex website had 58,000 unique visitors in 2012. Ongoing search engine optimization, for consistent first-page rankings, has resulted in annual 12% increases in traffic and lead generation. Onsite registrations are contacted via email, with qualified leads followed-up by sales representatives. See more at the Dynex website.