Recent Articles

OPPORTUNITIES IN DISGUISE

The president and founder of a former employer, and my supervisor at the time, shared a philosophy that still guides me today. He observed that “opportunity” does not ride down Main Street on a white horse for all to see. More often, it rears its “ugly” head during difficult times, disguised as a business problem or marketing challenge.

Marketing professionals know the key forces in the macro environment that can negatively affect a well-thought out marketing plan. We cannot control changes… [more]

Read Article →

AN ENCOUNTER WITH THEORETICAL MARKETING

The Internet offers marketing professionals a virtual education – an online source of knowledge that I often compare to receiving an advanced degree from the world’s largest university. Resources include search engines, newsletters, webinars, virtual trade shows, and, most recently, social media.

LinkedIn now comprises over 1.2 million different groups of professionals anxious to share their knowledge. Among the largest groups are… [more]

Read Article →

Personal Observations

The Marketing Mix is a collection of posts focusing on marketing issues as reported in the media. It’s my personal commentary on the concepts and principles of marketing that affect us daily, both as professionals and consumers. Click on “The Marketing Mix” in the main menu above to quickly access the complete archive. I welcome your comments!

Read Article →